About Natalie
Natalie Toren is a podcast executive, producer, and writer with a background spanning tech media, journalism, and immersive sensory storytelling. She lives in Sydney with her husband and two children, where they moved in 2023 to open Café 143 in Bronte.
By Day:
She is currently the Interim CEO at Turpentine, a podcast network acquired by Andreessen Horowitz (a16z). At Turpentine, Natalie has launched over 15 shows and produced thousands of hours of conversation-leading content. Her role blends editorial development, host collaboration, sales, and high-level creative operations across podcast audio, video, and short form.
Previously, Natalie did communications and content at On Deck. She also served as the Writing Partner for the On Deck Writer Fellowship.
Toren has contributed to New York Magazine’s The Strategist, Into The Gloss, Toast Magazine, Freunde Von Freunden, T Magazine, Gather, Allure and other media outlets. She writes a free newsletter called The Sensory World on Substack.
By Night:
She holds a profound interest in perfumery and has studied under the teachings of perfumer Ashley Eden Kessler at The Institute for Art and Olfaction. She has worked with clients on fragrance development, creative direction, scent evaluation, branding and scent writing.
Select Press (Video/Podcast):
Natalie on Harnessing Your Creativity in Writing
[1 hour speaker session for Foster Writing Community]
Venture Stories co-host, interview with Bee Shapiro of Ellis
Select Press (print):
Mill Magazine Japan
